WHY SIMPLY EFFECTIVE?

 


#1 The clue is in the name 

When making our deodorant we had two primary objectives. Make it Simple/Safe, make it Effective. Through hundreds of batches of trial and error, we feel we’ve achieved both. Hundreds of five star reviews indicate the same. Here are our ingredients and the reasons for including them:

  • Coconut Oil – Naturally antibacterial and deeply hydrating, coconut oil soothes skin and helps keep odour-causing bacteria in check, while adding a silky smooth texture.

 

  • Shea Butter – Rich in vitamins A and E, shea butter softens and restores skin with every use. It’s deeply nourishing and perfect for sensitive or dry underarms.

 

  • Magnesium Hydroxide – A gentle, effective deodoriser that neutralises odour-causing bacteria without disrupting your skin’s natural pH — perfect for sensitive underarms.

 

  • Arrowroot Powder – A silky, lightweight powder that helps absorb excess moisture while keeping your skin feeling dry, smooth and fresh all day long.

 

  • Jojoba Oil – This lightweight oil mimics your skin’s natural sebum, making it incredibly soothing and fast-absorbing. It helps balance and nourish without clogging pores.

 

  • Olive Oil – Packed with vitamins E, A, and K, this antioxidant-rich oil nourishes, soothes, and protects the skin. Its deep moisturising properties support barrier repair, calm irritation, and help skin stay soft, smooth, and healthy — all while mimicking your skin’s natural oils for effortless absorption.

 

  • Castor Oil – A nourishing oil with natural antibacterial properties that helps support odour control while deeply conditioning the skin. It adds glide to the balm, leaving underarms soft, smooth and protected.

 

  • Carnauba Wax – A plant-based wax that adds structure and helps the balm stay firm in warmer temperatures. It locks in moisture and glides on smoothly.

 

  • Bicarbonate Soda (Not in Sensitive formula) – A powerful natural deodoriser that targets bacteria and keeps odour away all day. Balanced carefully in our formula for skin-friendliness.

#2  Still not convinced?

 

  • Handmade in the U.K.

  • Cruelty free - never tested on animals.

  • All products and packaging 100% plastic-free 

  • Refills available

  • Vegan.

  • Long lasting. One 55g jar usually lasts a minimum of 3 months.

  • It really works

  • No questions asked full refund available on all first time buyer discovery kit. Try us 100% risk-free!