Simply Effective Natural Deodorant

SIMPLE

Fewer ingredients, superior results.

EFFECTIVE

24-hour protection, no compromises.

SUSTAINABLE

Plastic-free. Refillable. Made in the UK.

RISK-FREE

Try the sample set. Don’t love it? Get a full refund.

SIMPLE

Fewer ingredients, superior results.

EFFECTIVE

24-hour protection, no compromises.

SUSTAINABLE

Plastic-free. Refillable. Made in the UK.

RISK-FREE

Try the sample set. Don’t love it? Get a full refund.

DID YOU KNOW?

Your armpit absorbs chemicals at 4-10x the rate of your hands?

When it comes to your deodorant, every ingredient matters.

SHOP

INGREDIENTS

Our base formula is so natural,

you could eat it.

Coconut Oil

Naturally antibacterial and deeply hydrating, coconut oil soothes skin and helps keep odour-causing bacteria in check, while adding a silky smooth texture.

Shea Butter

Rich in vitamins A and E, shea butter softens and restores skin with every use. It’s deeply nourishing and perfect for sensitive or dry underarms.

Jojoba Oil

This lightweight oil mimics your skin’s natural sebum, making it incredibly soothing and fast-absorbing. It helps balance and nourish without clogging pores.

Carnauba Wax

A plant-based wax that adds structure and helps the balm stay firm in warmer temperatures. It locks in moisture and glides on smoothly.

Olive Oil

Packed with vitamins E, A, and K, this antioxidant-rich oil nourishes, soothes, and protects the skin. Its deep moisturising properties support barrier repair, calm irritation, and help skin stay soft, smooth, and healthy — all while mimicking your skin’s natural oils for effortless absorption.

Magnesium

A gentle, effective deodoriser that neutralises odour-causing bacteria without disrupting your skin’s natural pH - perfect for sensitive underarms.

Bicarbonate Soda (not in Sensitive)

A powerful natural deodoriser that targets bacteria and keeps odour away all day. Balanced carefully in our formula for skin-friendliness. (not used in Sensitive formula)

Arrowroot Powder

A silky, lightweight powder that helps absorb excess moisture while keeping your skin feeling dry, smooth and fresh all day long.

Coconut Oil

Naturally antibacterial and deeply hydrating, coconut oil soothes skin and helps keep odour-causing bacteria in check, while adding a silky smooth texture.

Shea Butter

Rich in vitamins A and E, shea butter softens and restores skin with every use. It’s deeply nourishing and perfect for sensitive or dry underarms.

Jojoba Oil

This lightweight oil mimics your skin’s natural sebum, making it incredibly soothing and fast-absorbing. It helps balance and nourish without clogging pores.

Carnauba Wax

A plant-based wax that adds structure and helps the balm stay firm in warmer temperatures. It locks in moisture and glides on smoothly.

Olive Oil

Packed with vitamins E, A, and K, this antioxidant-rich oil nourishes, soothes, and protects the skin. Its deep moisturising properties support barrier repair, calm irritation, and help skin stay soft, smooth, and healthy — all while mimicking your skin’s natural oils for effortless absorption.

Magnesium

A gentle, effective deodoriser that neutralises odour-causing bacteria without disrupting your skin’s natural pH - perfect for sensitive underarms.

Bicarbonate Soda (not in Sensitive)

A powerful natural deodoriser that targets bacteria and keeps odour away all day. Balanced carefully in our formula for skin-friendliness. (not used in Sensitive formula)

Arrowroot Powder

A silky, lightweight powder that helps absorb excess moisture while keeping your skin feeling dry, smooth and fresh all day long.

Coconut Oil

Naturally antibacterial and deeply hydrating, coconut oil soothes skin and helps keep odour-causing bacteria in check, while adding a silky smooth texture.

Shea Butter

Rich in vitamins A and E, shea butter softens and restores skin with every use. It’s deeply nourishing and perfect for sensitive or dry underarms.

Jojoba Oil

This lightweight oil mimics your skin’s natural sebum, making it incredibly soothing and fast-absorbing. It helps balance and nourish without clogging pores.

Carnauba Wax

A plant-based wax that adds structure and helps the balm stay firm in warmer temperatures. It locks in moisture and glides on smoothly.

Olive Oil

Packed with vitamins E, A, and K, this antioxidant-rich oil nourishes, soothes, and protects the skin. Its deep moisturising properties support barrier repair, calm irritation, and help skin stay soft, smooth, and healthy — all while mimicking your skin’s natural oils for effortless absorption.

Magnesium

A gentle, effective deodoriser that neutralises odour-causing bacteria without disrupting your skin’s natural pH - perfect for sensitive underarms.

Bicarbonate Soda (not in Sensitive)

A powerful natural deodoriser that targets bacteria and keeps odour away all day. Balanced carefully in our formula for skin-friendliness. (not used in Sensitive formula)

Arrowroot Powder

A silky, lightweight powder that helps absorb excess moisture while keeping your skin feeling dry, smooth and fresh all day long.

Deodorant That Does More With Less

Our minimalist approach delivers maximum results.

With just 8 carefully selected ingredients, we've eliminated the fillers and synthetic chemicals other brands rely on.

The result? A cleaner, more effective deodorant that respects your body and the planet while keeping you fresh all day long.

Try a Sample Set and feel the difference.