Simply Effective Natural Deodorant

What is it?

Coconut oil is a natural plant oil extracted from the meat of mature coconuts. It’s widely used in skincare for its nourishing and protective properties.

What does it contain?

Coconut oil is rich in:

• 
  Medium-chain fatty acids, particularly lauric acid
  
• 
  Small amounts of vitamin E
  
• 
  Naturally occurring emollients that support the skin barrier
  

Why it’s good for skin

Coconut oil helps to:

• 
  Soften and condition the skin
  
• 
  Support the skin’s natural barrier, helping to reduce moisture loss
  
• 
  Leave skin feeling smooth and comfortable, rather than dry or tight
  

Its fatty acid profile makes it especially good at locking in moisture and improving skin feel.

What it does in our deodorant

In our formula, coconut oil:

• 
  Creates a smooth, balm-like texture that melts easily into the skin
  
• 
  Helps carry other ingredients evenly across the underarm
  
• 
  Contributes to a comfortable, non-drying feel with regular use
  

We use it to balance performance with skin comfort — effective, but never harsh.

Why we use it

Because a deodorant that works shouldn’t compromise how your skin feels. Coconut oil helps us deliver protection while keeping underarms soft and cared for.

What is it?

Shea butter is a natural plant butter extracted from the nuts of the shea tree. It’s known for its rich, nourishing texture and long history of use in skin care.

What does it contain?

Shea butter is naturally rich in:

• 
  Oleic and stearic fatty acids
  
• 
  Vitamin A and vitamin E
  
• 
  Skin-supporting lipids that help maintain softness and elasticity
  

Why it’s good for skin

Shea butter helps to:

• 
  Deeply moisturise and soften the skin
  
• 
  Support the skin’s natural barrier
  
• 
  Soothe dryness and improve overall skin comfort
  

It’s especially valued for being effective without feeling heavy or greasy when properly formulated.

What it does in our deodorant

In our formula, shea butter:

• 
  Adds creaminess and structure, helping the deodorant hold its shape
  
• 
  Improves spreadability, so it glides on easily
  
• 
  Helps counterbalance drier ingredients, keeping the formula comfortable on skin
  

Why we use it

Because underarm skin is delicate. Shea butter allows us to create a deodorant that feels as good as it performs, even with daily use.

What is it?

Olive oil is a natural plant oil extracted from olives. It’s long valued in skincare for its nourishing, protective, and skin-conditioning properties.

What does it contain?

Olive oil is naturally rich in:

• 
  Oleic acid, a fatty acid that supports skin softness
  
• 
  Vitamin E, a natural antioxidant
  
• 
  Polyphenols that help support the skin barrier
  

Why it’s good for skin

Olive oil helps to:

• 
  Condition and soften the skin
  
• 
  Support the skin’s natural moisture barrier
  
• 
  Reduce dryness and improve overall skin comfort
  

It’s especially well suited to products designed for regular, everyday use.

What it does in our deodorant

In our formula, olive oil:

• 
  Helps create a smooth, nourishing base
  
• 
  Improves spreadability, allowing the deodorant to apply evenly
  
• 
  Works alongside other oils and butters to support skin comfort
  

Why we use it

Because effective deodorant should also care for your skin. Olive oil helps us maintain a balance between performance and gentle, everyday wearability.

What is it?

Castor oil is a natural plant oil extracted from the seeds of the castor plant. It’s known for its thick, protective texture and skin-conditioning properties.

What does it contain?

Castor oil is naturally rich in:

• 
  Ricinoleic acid, a unique fatty acid
  
• 
  Skin-conditioning lipids that help retain moisture
  
• 
  Naturally occurring emollients that support softness
  

Why it’s good for skin

Castor oil helps to:

• 
  Lock in moisture and reduce dryness
  
• 
  Support the skin’s protective barrier
  
• 
  Leave skin feeling conditioned and comfortable
  

Its viscosity makes it especially useful in products designed to stay put and perform over time.

What it does in our deodorant

In our formula, castor oil:

• 
  Adds richness and grip, helping the deodorant stay in place
  
• 
  Improves long-lasting skin feel without heaviness
  
• 
  Supports the overall structure and durability of the balm
  

Why we use it

Because performance matters. Castor oil helps give our deodorant staying power while still feeling comfortable on skin.

What is it?

Jojoba oil is a liquid wax extracted from the seeds of the jojoba plant. Although called an oil, its structure is very similar to the skin’s own natural oils.

What does it contain?

Jojoba oil naturally contains:

• 
  Wax esters that closely resemble human sebum
  
• 
  Vitamin E, which helps support skin health
  
• 
  Skin-compatible lipids that help maintain balance
  

Why it’s good for skin

Jojoba oil helps to:

• 
  Moisturise without clogging pores
  
• 
  Support the skin’s natural balance
  
• 
  Leave skin feeling soft and comfortable, not greasy
  

Because it mimics the skin’s own oils, it’s well tolerated by most skin types.

What it does in our deodorant

In our formula, jojoba oil:

• 
  Helps regulate how the deodorant melts and absorbs into skin
  
• 
  Improves skin feel, reducing any oily or heavy residue
  
• 
  Supports overall formula balance and comfort
  

Why we use it

Because underarms need ingredients that work with the skin, not against it. Jojoba oil helps us create a deodorant that feels natural, lightweight, and easy to wear every day.

What is it?

Arrowroot powder is a fine, natural powder derived from the roots of the arrowroot plant. It’s commonly used in skincare for its absorbent and skin-friendly properties.

What does it contain?

Arrowroot powder is composed of:

• 
  Natural starches
  
• 
  Trace minerals naturally present in the root
  
• 
  Plant-based compounds that help support a smooth skin feel
  

Why it’s good for skin

Arrowroot powder helps to:

• 
  Absorb excess moisture
  
• 
  Reduce wetness without drying the skin
  
• 
  Leave skin feeling soft, smooth, and comfortable
  

Unlike harsher absorbents, it’s gentle and well suited to sensitive areas.

What it does in our deodorant

In our formula, arrowroot powder:

• 
  Helps keep underarms feeling dry throughout the day
  
• 
  Improves the overall texture and wear of the deodorant
  
• 
  Works alongside magnesium to control moisture without irritation
  

Why we use it

Because staying fresh shouldn’t mean feeling dry or uncomfortable. Arrowroot powder helps us manage moisture gently, keeping skin balanced and comfortable.

What is it?

Magnesium hydroxide is a gentle mineral compound commonly used in skincare for its deodorising properties. It’s an alternative to harsher odour-control ingredients.

What does it contain?

Magnesium hydroxide provides:

• 
  Magnesium, an essential mineral
  
• 
  A naturally alkaline structure that helps neutralise odour-causing bacteria
  
• 
  Skin-friendly mineral particles that are non-abrasive
  

Why it’s good for skin

Magnesium hydroxide helps to:

• 
  Neutralise odour without blocking sweat
  
• 
  Maintain a skin-friendly environment under the arms
  
• 
  Reduce the risk of irritation compared to stronger alkaline ingredients
  

It works with your body rather than trying to stop natural processes.

What it does in our deodorant

In our formula, magnesium hydroxide:

• 
  Targets odour at the source by neutralising bacteria
  
• 
  Provides reliable, long-lasting freshness
  
• 
  Forms the core of both our Classic and Sensitive formulas
  

Why we use it

Because effective deodorant doesn’t need to be aggressive. Magnesium hydroxide allows us to deliver powerful odour control while staying gentle on skin.

What is it?

Candelilla wax is a natural plant wax derived from the leaves of the candelilla shrub. It’s commonly used in skincare to add structure and stability to balms and creams.

What does it contain?

Candelilla wax naturally contains:

• 
  Long-chain fatty acids
  
• 
  Plant-based wax esters
  
• 
  Natural hydrocarbons that contribute to its firm texture
  

Why it’s good for skin

Candelilla wax helps to:

• 
  Protect the skin’s surface by forming a light barrier
  
• 
  Reduce moisture loss without feeling heavy
  
• 
  Improve product texture and skin feel
  

It’s non-comedogenic and well tolerated when used appropriately.

What it does in our deodorant

In our formula, candelilla wax:

• 
  Provides structure and firmness, helping the deodorant hold its shape
  
• 
  Improves stability in warmer temperatures
  
• 
  Helps control how the balm melts on contact with skin
  

Why we use it

Because a deodorant should be effective and easy to use year-round. Candelilla wax allows us to create a formula that stays solid, applies smoothly, and performs consistently.

What is it?

Bicarbonate of soda (also known as sodium bicarbonate) is a naturally occurring mineral compound commonly used in deodorants for odour control.

What does it contain?

Bicarbonate of soda provides:

• 
  Sodium bicarbonate, a mineral salt
  
• 
  Naturally alkaline properties that help neutralise odour
  
• 
  Fine, water-soluble particles when properly formulated
  

Why it’s good for skin

When used carefully, bicarbonate of soda helps to:

• 
  Neutralise odour-causing acids
  
• 
  Reduce smell without blocking sweat
  
• 
  Support freshness by targeting bacteria responsible for odour
  

However, it can be irritating for some people if used at high levels or on very sensitive skin.

What it does in our deodorant

In our Classic formula, bicarbonate of soda:

• 
  Boosts odour control, especially during heavy activity
  
• 
  Works alongside magnesium to improve overall effectiveness
  
• 
  Is carefully balanced with oils and butters to minimise irritation
  

Our Sensitive formula is completely bicarb-free.